Introduction to Digital marketing
Digital marketing is subset of marketing, Digital marketing is any form of marketing products or services that involves electronic device.
Real Time Examples of Digital Marketing :-
- You go to amazon.com, see any products and then go to facebook start seeing ad. This is Digital marketing.
- There are video suggestion on your youtube feed, this is Digital marketing.
- On facebook you are seeing ads. This is Digital marketing.
- You watching any youtube video. There is ad in between. This is Digital marketing.
- On google you search something. There are paid ads too, this is Digital marketing.
Difference Between Traditional marketing and Digital marketing
- It is more cost effective.
- It is fast and efficient for brand building.
- It is measurable on Google analytics
- Real time results
- what people think about us .
- Always online 24×7.
- It is not cost effective .
- It is not so good for brand building .
- It is difficult to measure .
- Very difficult to know what are the people thinking about us.
- Not always some times .
Benefit of Digital marketing
- Global reach- You can reach to anywhere where the internet is present.
- Real Data ,Easy to measure and act accordingly.
- Precise Targeting is possible using Digital marketing efforts.
- Cost Effective. Gives scope small business owner too.
- Direct in touch with your prospects and client.
- Higher conversion rates .
- Digital marketing can help you in tapping the mobile users .
- Easy to start with.
- Today we are seeing a shift and marketing is going to benefit in that .
Inbound Digital marketing and Outbound Digital marketing
Inbound Digital marketing
Inbound digital marketing is a business methodology that attracts customers by creating valuable content and experience tailored to them.
Eg:-SEO, Content marketing.
Outbound Digital marketing
While Outbound marketing interrupts your audience with content they don’t always want.
Eg:-Social media ads ,PPC adversitement, emails you purchased and start sending.
Scope of Digital marketing
Door to door advertisment, word-by-mouth publicity, radio announcement, TV commerical s-INDIA always relied on traditional method of marketing. until the internet hapened.
From 69 million online shoppers in 2016 and more than 100 million in 2017 ,India has seen a stark rise in the internet population .200+ million in 2019 .
Career oppurtunity in Digital markeitng
- Job Perspective
- Setting up Digital marketing agency.
Job oppurtunity in the field of Digital Marketing
Here’s a list of the various digital marketing position available for those seeking a career in this arena :
- Digital marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizers
- Copy Writers
What are various Types of Digital Marketing ?
Below are the different types of Digital Marketing :
- SEO- Search Engine Optimization
- PPC-Pay Per Click
- Email Marketing
- Content Marketing
- Facebook ads
- video Marketing /Youtube Optimization
- Social Media Marketing
- Social Media Marketing
- Affiliate Marketing
- App Store Optimization
What is SEO?
SEO stands for :-
Search Engine Optimization .It is the process of getting free traffic from search engines.
Main Process involved in SEO
- ON page SEO
- OFF page SEO
- Technical SEO
What is Affiliate Marketing?
Affiliate marketing is the process of earning a commission by promoting other people’s product.It has three component :-
- affiliate network
Different Affiliate Network
Indian Affiliate Network:-vcommision
International affiliate network:-Jvzoo ,Maxbounty,cj affiliate,clickbank .
Independent affilate network:-Amazon ,flipkart.
Mehtod of promoting products /services using Affiliate Marketing:
- Paid ads
- Social media
What is email marketing ?
Email marketing is the highly effective, digital marketing strategy of sending emails to prospects and customers
Goals achived by email marketing
What makes email marketing Powerful –
It is email marketing ssequencing using email marketing software and tools .
Social Media Optomization
- Today social media is used as a catalyst to grow your business.
- It Count your efforts on youtube ,facebook, Twitter, Intsagram like platform .
- Mostly Non- paid Campaign .
- Mostly on page activites like:Optimization of profile ,Important assests of pages etc.
- Focus on brand image .
- Understanding of the algorithm – what works and what not works
- Person working on social media must understand dynamics of social media platform .
Social Media marketing:
Mostly paid Campaign on social media .
- Ads- Facebook ads, Twitter ads, Linkedin ads, Instagram ads.
- Content undrstanding is required.
- Content calender
- adverstising skill is required .
- Campaign are created accordingly to the objectives.
- Power of retargeting can be utilized in social media marketing.
Digital Marketing In India
why Future of the digital marketing in india is very Bright ?
- People are getting aware of the digital marketing and Power of the Digital Marketing in India.
- Government is also taking initiative by introducing and promoting ”Digital India”.
- Reach of the Internet to remote locations of the india .
- Inestment of facebook like giants into jio.
- Institutions and Universities recoganising the power the Digital Marketing and working on the course for the same .
- Affordable, Business eqipped with Digital Marketing are generated enormous amount of revenue.