Digital Marketing

Introduction to Digital marketing

Digital marketing is subset of marketing, Digital marketing is any form of marketing products or services that involves electronic device.
Real Time Examples of Digital Marketing :-

You go to amazon.com, see any products and then go to facebook start seeing ad. This is Digital marketing.
There are video suggestion on your youtube feed, this is Digital marketing.
On facebook you are seeing ads. This is Digital marketing.
You watching any youtube video. There is ad in between. This is Digital marketing.
On google you search something. There are paid ads too, this is Digital marketing.

Difference Between Traditional marketing and Digital marketing

Digital marketing

It is more cost effective.
It is fast and efficient for brand building.
It is measurable on Google analytics
Real time results
what people think about us .
Always online 24×7.

Traditional marketing

It is not cost effective .
It is not so good for brand building .
It is difficult to measure .
Very difficult to know what are the people thinking about us.
Not always some times .

Benefit of Digital marketing

Global reach- You can reach to anywhere where the internet is present.
Real Data ,Easy to measure and act accordingly.
Precise Targeting is possible using Digital marketing efforts.
Cost Effective. Gives scope small business owner too.
Direct in touch with your prospects and client.
Higher conversion rates .
Digital marketing can help you in tapping the mobile users .
Easy to start with.
Today we are seeing a shift and marketing is going to benefit in that .

Inbound Digital marketing and Outbound Digital marketing

Inbound Digital marketing
Inbound digital marketing is a business methodology that attracts customers by creating valuable content and experience tailored to them.
Eg:-SEO, Content marketing.

Outbound Digital marketing
While Outbound marketing interrupts your audience with content they don’t always want.
Eg:-Social media ads ,PPC adversitement, emails you purchased and start sending.

Scope of Digital marketing

Door to door advertisment, word-by-mouth publicity, radio announcement, TV commerical s-INDIA always relied on traditional method of marketing. until the internet hapened.
From 69 million online shoppers in 2016 and more than 100 million in 2017 ,India has seen a stark rise in the internet population .200+ million in 2019 .

Career oppurtunity in Digital markeitng

Freelancer
Job Perspective
Setting up Digital marketing agency.

Job oppurtunity in the field of Digital Marketing
Here’s a list of the various digital marketing position available for those seeking a career in this arena :

Digital marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
SEO Executives
Conversion Rate Optimizers
Copy Writers

What are various Types of Digital Marketing ?
Below are the different types of Digital Marketing :

SEO- Search Engine Optimization
PPC-Pay Per Click
Email Marketing
Content Marketing
Facebook ads
video Marketing /Youtube Optimization
Social Media Marketing
Social Media Marketing
Affiliate Marketing
App Store Optimization

What is SEO?
SEO stands for :-
Search Engine Optimization .It is the process of getting free traffic from search engines.
Main Process involved in SEO

ON page SEO
OFF page SEO
Technical SEO

What is Affiliate Marketing?
Affiliate marketing is the process of earning a commission by promoting other people’s product.It has three component :-

vendors
affiliate network
Affiliates

Different Affiliate Network
Indian Affiliate Network:-vcommision
International affiliate network:-Jvzoo ,Maxbounty,cj affiliate,clickbank .
Independent affilate network:-Amazon ,flipkart.

Mehtod of promoting products /services using Affiliate Marketing:

Blog
Youtube
Paid ads
Social media

What is email marketing ?
Email marketing is the highly effective, digital marketing strategy of sending emails to prospects and customers
Goals achived by email marketing
conversion
Brand awareness
What makes email marketing Powerful –
It is email marketing ssequencing using email marketing software and tools .

Social Media Optomization

Today social media is used as a catalyst to grow your business.
It Count your efforts on youtube ,facebook, Twitter, Intsagram like platform .
Mostly Non- paid Campaign .
Mostly on page activites like:Optimization of profile ,Important assests of pages etc.
Focus on brand image .
Understanding of the algorithm – what works and what not works
Person working on social media must understand dynamics of social media platform .

Social Media marketing:

Mostly paid Campaign on social media .

Ads- Facebook ads, Twitter ads, Linkedin ads, Instagram ads.
Content undrstanding is required.
Content calender
adverstising skill is required .
Campaign are created accordingly to the objectives.
Power of retargeting can be utilized in social media marketing.