Digital Marketing

Introduction to Digital marketing

Digital marketing is subset of marketing, Digital marketing is any form of marketing products or services that involves electronic device.
Real Time Examples of Digital Marketing  :-

  1. You go to, see any products and then go to facebook start seeing ad. This is Digital marketing.
  2. There are video suggestion on your youtube feed, this is Digital marketing.
  3. On facebook you are seeing ads. This is Digital marketing.
  4. You watching any youtube video. There is ad in between. This is Digital marketing.
  5. On google you search something. There are paid ads too, this is Digital marketing.

Difference Between Traditional marketing and Digital marketing 

Digital marketing

  • It is more cost effective.
  • It is fast and efficient for brand building.
  • It is measurable on Google analytics
  • Real time results
  • what people think about us .
  • Always online 24×7.

Traditional marketing

  • It is not cost effective .
  • It is not so good for brand building .
  • It is difficult to measure .
  • Very difficult to know what are the people thinking about us.
  • Not always some times .

Benefit of Digital marketing 

  • Global reach- You can reach to anywhere where the internet is present.
  • Real Data ,Easy to measure and act accordingly.
  • Precise Targeting is possible using Digital marketing efforts.
  • Cost Effective. Gives scope small business owner too.
  • Direct in touch with your prospects and client.
  • Higher conversion rates .
  • Digital marketing can help you in tapping the mobile users .
  • Easy to start with.
  • Today we are seeing a shift and marketing is going to benefit in that .

Inbound Digital marketing and Outbound Digital marketing

Inbound Digital marketing
Inbound digital marketing is a business methodology that attracts customers by creating valuable content and experience tailored to them.
Eg:-SEO, Content marketing.

Outbound Digital marketing
While Outbound marketing interrupts your audience with content they don’t always want.
Eg:-Social media ads ,PPC adversitement, emails you purchased and start sending.

Scope of Digital marketing

Door to door advertisment, word-by-mouth publicity, radio announcement, TV commerical s-INDIA always relied on traditional method of marketing. until the internet hapened.
From 69 million online shoppers in 2016 and more than 100 million in 2017 ,India has seen a stark rise in the internet population .200+ million in 2019 .

Career oppurtunity in Digital markeitng 

  • Freelancer
  • Job Perspective
  • Setting up Digital marketing agency.

Job oppurtunity in the field of Digital Marketing
Here’s a list of the various digital marketing position available for those seeking a career in this arena :

  • Digital marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizers
  • Copy Writers

What are various Types of Digital Marketing ?
Below are the different types of Digital Marketing :

  1. SEO- Search  Engine Optimization
  2. PPC-Pay Per Click
  3. Email Marketing
  4. Content Marketing
  5. Facebook ads
  6. video Marketing /Youtube Optimization
  7. Social Media Marketing
  8. Social Media Marketing
  9. Affiliate Marketing
  10. App Store Optimization

What is SEO?
SEO stands for :-
Search Engine Optimization .It is the process of getting free traffic from  search engines.
Main Process involved in SEO

  1. ON page SEO
  2. OFF page SEO
  3. Technical SEO

What is Affiliate Marketing?
Affiliate marketing is the process of earning a commission by promoting other people’s product.It has three component :-

  1. vendors
  2. affiliate network
  3. Affiliates

Different Affiliate Network
Indian Affiliate Network:-vcommision
International affiliate network:-Jvzoo ,Maxbounty,cj affiliate,clickbank .
Independent affilate network:-Amazon ,flipkart.

Mehtod of promoting products /services using Affiliate Marketing:

  1. Blog
  2. Youtube
  3. Paid ads
  4. Social media

What is email marketing ?
Email marketing is the highly effective, digital marketing strategy of sending emails to prospects and customers
Goals achived by email marketing 
Brand awareness
What makes email marketing Powerful –
It is email marketing ssequencing using email marketing software and tools .

 Social Media Optomization 

  • Today social media is used as a catalyst to grow your  business.
  • It Count your efforts on youtube ,facebook, Twitter, Intsagram like platform .
  • Mostly Non- paid Campaign .
  • Mostly on page activites like:Optimization of profile ,Important assests of pages etc.
  • Focus on brand image .
  • Understanding of the algorithm – what works and what not works
  • Person working on social media must understand dynamics of social media platform .

Social Media marketing:

Mostly  paid Campaign on social media .

  • Ads- Facebook ads, Twitter ads, Linkedin ads, Instagram ads.
  • Content undrstanding is required.
  • Content calender
  • adverstising skill is required .
  • Campaign are created accordingly to the objectives.
  • Power of retargeting can be utilized in social media marketing.

Digital Marketing In India


why Future of the digital marketing in india is very Bright ?

  • People are getting aware of the digital marketing and Power of the Digital Marketing in India.
  • Government is also taking initiative by introducing and promoting ”Digital India”.
  • Reach  of the Internet to remote locations of the india .
  • Inestment of facebook like giants into jio.
  • Institutions and Universities recoganising the power the Digital Marketing and working on the course for the same .
  • Affordable, Business eqipped with Digital Marketing are generated enormous amount of revenue.

Leave a Comment

Your email address will not be published. Required fields are marked *