How Content Marketing Helps Business

july 30,2022            Arjun Oraon        8 minute read


Introduction of Content Marketing :


Without Content Markting cannot be done.It is integral part of the marketing.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable,relevent, and consistant content to attract and retain a clearly defined audience and ultimately,to drive profitable customers action .


Benefit of Content marketing


  • Brand awareness
  • website Traffic
  • Client engagement
  • Lead and Conversion
  • Media Visibility
  • Competitive Advantage


How Business are taking advantage of Content Marketing.


  1. Content marketing drives conversions
  2. Effective content will bring more traffic to your website
  3. Brand awareness +Loyalty of the customers
  4. Content for educating customers
  5. Stronger Customer Relationship
  6. With content business are moving buyers in customers journey quickly
  7. They can bring traffic for longer period of time .
  8. Content can improve your SEO
  9. Its costs effective
  10. Businesses are using targeted content
  11. Content is shareable
  12. its can work for businesses in any industry
  13. There are multiple formats which can be


Different tpyes of content


  • Blogging
  • Vid
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • Ebooks
  • Lead magnets
  • Whitepaper
  • Quizzes/Tools
  • Checklists
  • Courses Webinars
  • Slide decks
  • Free apps
  • Social media posts

You can repurpose your content too

  • Turn article into videos
  • Turn videos into podcasts
  • Turn podcasts into articles
  • Turn articles into ebooks
  • Turn ebooks into presentation


How to find topics of different Blogs

  1. Hubspot Blog Generator
  2. Answerthepublic
  3. Portent’s content Idea Generator
  4. LinkbaitgeneratoPr


How to write Perfect Blog Post?


What is a blog?

Blog is a regularly updated website where new content is frequently published .


  1. Choose a good topic
  2. Do your research
  3. Know your audience
  4. Headlines are very important you have to focus on them
  5. Add subheading and paragraph-Break content
  6. Use Bullet Points
  7. Include Images and also include infographic that gives you uniqueness
  8. Go to the SEO

Below are some of the tips that we follow

  • Add a proper meta title
  • Add a proper meta description
  • optimize for focused keywords
  • Use related keywords variations
  • Add alt-text to your images
  • Embled internal links to your other content

9.Add a clear call-to-action

10.Start capturing leads from the very  first day


Content Marketing Strategy For Instagram

  • Switch to a business profile ASAP
  • Use Free Instagram Tools
  • Use Instagram Stories
  • Partner with influencers for a wider reach
  • Collect user submitted photos
  • Come up with an interactive branded hastag

Instagram Marketing Objectives

  1. Boosting Brand Awareness
  2. Driving Websites Traffic
  3. Generating Leads
  4. Boosting Conversion
  5. Catalogue


Content research on:


  1. Buzzsumo
  2. Google Alerts

How content can be monitized .

Blog Monitization

  1. By Google Adense
  2. By sponsored post/blogs
  3. By Putting Affiliate Links
  4. By Putting Direct adverstisements
  5. By Guest Blog Posts
  6. Selling ebooks /course


Social Media -Instagram- Content Monetization

  1. Affiliate Posts
  2. Sponsored Posts
  3. Paid Products Reviews
  4. Instagram Marketing Cosultant
  5. Account Selling
  6. Start Online store and Start Selling


Youtube -Content Monetization

  1. Youtube Monetization:4000hrs, watch time and 1000 Subscribers
  2. Sponsored Videos
  3. Paid Collaborations
  4. Affiliate link in the desc
  5. Youtube membership option


Scope of Content Marketing

As per the leading content marketing agencies and influencer bloggers ,only the brilliant and exceptional quality content would be able to stand out in the market in the upcoming years.

Content is required quality and engaging content

  1. Interactive content creators
  2. Storytelling
  3. Influencer marketing
  4. Video marketing
  5. Content writers/Copy writers
  6. Script writers
  7. Blog content writers
  8. Social media content writers

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