Mobile marketing is marketing on or with a mobile device,such as smartphone .Mobile markeitng can provide the customers with time and location sensitive ,perosonalised informtion that promtoes goods,services and ideas.
mobile marketing is similar to advertising delivered over other electronic channels such as text ,graphic and voice messages.
1.SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing .
2.Search engine marketig is the second -most common channel,followed by display based campaign.
New Mobile Marketing Channels
The expanding capabilites of mobile device enables new type of interactive marketing .New mobile marketing channels include
1.Location based service involves detecting the area the user is connecting from (geolocation )and sending marketing messeage for business in that area.
2.Augmented realitiy mobile campaign overlays the user’s phone display with location specfic information about business and product .
3.2D barcodes are barcodes that scan vertically as well as horizontally to include much more information .A mobile user can scan barcodes in the enviroment to access associated information.
4.GDP,messaging involves location specific message that the user pickup when he comes into range .
Ways to Drive Conversion
Beyond having a mobile optimized site or app , certain strategies are more likely to improve the user experience ,while boosting sales .In this section , we will discussion the four ways to drive engagement and conversion .
Optimize for micro moments
Increasingly ,user turn to their mobile device for quick ,in the moment advice ,help,or ,information .Instead of sitting down to research a topic or issue in depth .they’re more likely to take immidiate action ,and to expect instanous answer.
User QR codes to streamline user experience
One way to provide relevent information as quickly and seamlessly as possible to mobile user is through the use of QR codes .Whatever you’re using QR codes , for they should ideally act as shortcut for getting valuable information into the hands of your customers and prospects
Use hyperlocal marketing
More than ever before consumers are turning to their smartphone for location specific information .And not just city wide information but hyperlocal based on very small.specific geographical location like neighborhoods or even specific steets .
Use SMS marketing
Use SMS marketing to connect with user on the go .A few ways to do this include offering incentives .Publiziing sales and events ,sending appointment reminders ,and sharing customers surveys.